When designing a new collection, we start by brainstorming, which usually involves more ideas ending up in the trash than on onesies. (You may have noticed our sense of humor is slightly dry and more than a little weird unconventional.)
Our Valentine's Day brainstorm followed the usual pattern, starting with basic ideas, moving to a little off the beaten path, to the inevitable "that's hysterical but we can't print it". We ended the meeting in tears googling pickup lines and reading them to each other, an activity we highly recommend.
So we started with the obvious things: gym class, recess, pizza and of course tacos. Put them on our (customer favorite) raglan t-shirts and the Be Mine Collection started to take shape.
We were on such a roll with the good vibes from all the love, we ended up freshening up our Love Rules Collection too! I guess you could say love was in the air. (Sorry, I couldn't help it).
I just wanted to formally introduce myself and thank you all for your support during this wonderful journey of becoming the new proud owner of Hi Little One (HLO).
As many of you followed Nell and Maggie's journey of starting HLO, I’m sure some of you may be bummed that they sold the company. I want to reassure you that I am so proud to own this company and have fun everyday designing lines, posting on social media and seeing everyone’s support. *Spoiler Alert* We have some new exciting lines coming out this summer that I’m sure you will all love.